Resist the Imperialist Culture of Beauty Commodification!
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All India Students and Youth Organisation (AISYO) strongly condemns the Telangana government’s decision to host the 72nd Miss World pageant in Hyderabad from May 7 to 31, 2025. This event is not a matter of pride, but a glaring example of how the state is complicit in promoting capitalist and imperialist culture under the garb of “tradition” and “tourism.”
Beauty pageants like Miss World are tools of global monopoly capital. They turn women’s bodies into commodities and serve the interests of multinational corporations that profit from manufactured beauty standards. They reinforce narrow, artificial definitions of beauty that favor Eurocentric features, specific body measurements, and youth—while ignoring women’s intellect, labor, creativity, and collective power.
Cosmetic giants and corporate media impose a culture that devalues working-class women. In India, this culture has taken root deeply, with beauty product markets expanding rapidly. Millions are spent every year on creams, powders, and surgical enhancements, while essential needs like education, health, and employment are neglected.
The Miss World pageant is not just a contest—it is part of a global system of exploitation. Behind the glamour lies a reality of gender oppression, objectification, and a vicious cycle of insecurity and inferiority imposed on young women. These pageants are stages where women are paraded, judged, and ranked like commodities. They cultivate a mindset that women must strive for physical perfection instead of societal liberation.
That the Telangana government is pouring hundreds of crores into this pageant while sitting on over 8 lakh crores of debt is a grave betrayal of public interest. At a time when youth unemployment, agrarian distress, and education cuts plague the state, funding a global show for corporate gain is criminal. Telangana—a land with a history of struggle against feudal and colonial rule—must not become a playground for imperialist culture.
AISYO stands with all progressive and democratic voices opposing this vulgar, anti-women, anti-working-class spectacle and calls upon students, youth, artists, writers, and people’s organizations to rise in resistance against the pageant and the imperialist ideology behind it.
Only through the defeat of imperialism can women be truly free.
AISYO Demands:
- Immediate cancellation of the Miss World pageant in Telangana.
- Redirection of public funds towards education, healthcare, and employment for youth and women.
- Promotion of progressive cultural alternatives that value women's labor, intellect, and collective strength—not their bodily measurements.
A.Suresh,
Convenor, All India Convening Committee,
All India Students and Youth Organisation(AISYO)
May 07, 2025 | Vijayawada
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